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You begin with a text, you sculpt information, you chisel away what's not needed, you come to the point, make things clear, you're a content person.
We Make A Composition
Rigid proponents of content strategy may shun the use of dummy copy but then designers might want to ask them to provide style sheets with the copy.
The Bouquet Is Ready
Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, order things happen, not always the way.
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There are many variations of passages of lorem ipsum
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Exploring Atlanta’s modern homes
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Green interior design inspiration
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Collar brings back coffee brewing ritual
When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all
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Reinterprets the classic bookshelf
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Creative water features and exterior
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Minimalist Japanese-inspired furniture
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New home decor from John Doerson
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The big design: Wall likes pictures
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Jul
Sweet seat: functional seat for IT folks
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To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can't quite tell right now, but they're unhappy.
It's content strategy gone awry right from the start. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back.
No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities.